If you're trying to figure out what a domain is worth, public sales data is the best place to start. A few sources are widely used:
- DNJournal publishes a bi-weekly sales report and running year-to-date Top 100 charts by extension group.
- NamePros is a large domain community forum where sales are often reported and discussed.
- NameBio is a searchable database of historical reported sales.
- Domain Name Wire covers industry news and regularly reports sales from marketplaces.
Limits to keep in mind
- NDAs: DNJournal itself notes that many seven-figure deals go unreported because of NDAs.
- Gross vs. net: the same sale can be reported as the seller's net or the buyer's total. DNJournal revised Commerce.com from $2.2M to $2,444,000 for exactly this reason.
- Comparables aren't price tags: length, extension, meaning and buyer demand all matter.
Sources
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